About
BOC Life needs to revamp its website to make more competitive. We focus on the BOC Life branding and created an atmosphere to project the vision on its products.
During the project, we discuss with the client’s marketing department around the user’s behavior, product imaging, and the website’s visual flow. We did some focus groups to find out different places when the user was looking for help, find new products and useful tools. Also, we designed icons that are easy to understand and match the new website style.
Role
UI/UX Designer, Icons
